SEO Project Cycle:

SEO Project Cycle:

• Keyword Analysis
• On-page Optimization
• Off-page Optimization
• Competitor Backlinks
• SEO Audit

ON-Page Optimization:  Making changes within the Website.
ON-Page Factors:

• Meta Tags(title, description)
• Header Tags(H1 o H6)
• URL Structure
• Web Content Optimization
• Internal Links: This is used to increase the internal strength of the linking. These links are present within the website- 2 links for targeted keywords in the web content.
• External Links: These link goes to outside from website such as social Media sites, third party sites
• Sitemap( .xml/.html/.php)
• Robots.txt
• 404 broken Links
• 301 redirection Links
• Schema Rich Snippets (optional)

OFF-Page Optimization: Links coming back from other sites to our site. Purpose is to increase the authority / popularity of our site
OFF-Page Factors:

• Directory Submission
• Article Submission
• Forum Submission
• Social Bookmarking
• Profile Creations
• Business Profile Creations
• Blog Commenting
• PDF Submission
• Guest Blogging

SEO Procedure implementation on all Projects:

• ON Page Analysis
• Implementation of tags, links and keywords
• Unique content for respective pages
• Integrating respective website URL’s with Google Analytics and Search Console
• OFF-page Implementation- Process done on daily basis

Optimal For Small Firms To Avoid Public Debt Markets

Optimal Capital structure which maximizes the cost of investing and value of the firms. It is benefits from tax deductibility of taxes and reduces the financial flexibility and may increase the financial distress. And optimal debt structure relies on the division of ex post negotiating power between the organization and bank. Consider with two polar cases that is strong organization and weak organization.

Highly efficient organizations have complete negotiating power in renegotiations and engage in strategic default, making take it or leave it offers over debt service (interest rates, bank loans) and capturing all bilateral surplus. Whereas inadequate Organization get take it or keep it from the lenders that is bank in renegotiations, showing the lenders substance i.e. banks extracts all bilateral surplus.

Weak organizations find it maximum possible to finance particularly with bank debt. That is in this organization, bank debt dominates any mix of bond market and debt bank, regardless of the priority structure under the mixed debt policy. Due to these reasons, the banks or lender debt obligations of strong and weak organization Equity Power Debt (EPD) and Bank Power Debt (BPD).

Organizations can choose mix optimal of market and bank debt, but they cannot select the issued type of bank debt. The bank debt is usually loans. Weak firm as being relatively small or young corporation that are probably locked into a relationship with single bank. The small firms is fail to tap public debts market due to the absence of certification by banks, economies of scale, transaction costs, and other common rationales.

New firms or young firms rely on the bank debt, as they grow and gain bargaining power, they shift from bank debt, putting more dependency on bond market debt. This predication could tap public debt markets by a weak firm with fair pricing.

The choice between bank debt and bond market debt is mutually exclusive, that the strong firm’s of optimal debt structure depends on their level of bankruptcy costs and tax shield values.

Strong firms choose the bond market debt over banks debt when the cost of bankruptcy is high. When the firms are strong and financing mutually exclusive, bank debt preferred when bankruptcy costs are low and raise the threat point of the bank in renegotiations. In order to maximize the bank debt capacity, the firms place the bank senior in priority.

Market debt is complement to bank debt. Although Market debt do not suffer from strategic default problems because it entails higher the default costs and allows the firms to increase the value of debt tax shield above that accessible under unique standard bank debts finance. That leads to market debt equates bankruptcy costs and tax shield benefits.

Final Exam-Internet History Technology and Security

Question 1
How did the top-secret computing technologies developed at Bletchley Park during World-War II impact computing technology after the war:

The computer scientists used their knowledge of electronic computers to build the first generation of general purpose computers

Question 2
What did Alan Turing contribute to Computer Science?

He founded the field of Artificial Intelligence

Question 3
What was the primary reason the Colossus computer was faster than the BOMBE computer?

The Colossus computer used vacuum tubes instead or gears and relays

Question 4
Which of the following was the greatest weakness of store-and-forward networks like BITNET?

If your message was behind a large message it would have to wait until the large message was completed before it was sent.

Question 5
Which of the following is most like a “packet” on the Internet?

A postcard

Question 6
What was the original “stated” intention of the National Science Foundation Network (NSFNet)?

To connect scientists to supercomputers

Question 7
Given the original five-year and 15 million dollar budget of the National Science Foundation Network (NSFNet), what was the expected speed of the national NSFNet backbone?

56 thousand bits per second

Question 8
Which of the following is the best explanation as to why the web was invented at CERN?

Well-funded smart people in a culture that was open and fun

Question 9
Which of the following is something that Robert Cailliau and Tim Berners-Lee did not do?

Invented the first object-oriented language (WWW++) Correct 1.00

Question 10
Where was the first web server in America in production on December 12, 1991?

Stanford Linear Accelerator (SLAC)

Question 11
What protocol was commonly used during 1990-1993 to organize and find information on the Internet that did not use the world-wide-web protocols?

Gopher

Question 12
Which of the following products could be thought of as the “early ancestor of the Mozilla Firefox browser”?

NCSA Mosaic

Question 13
Where was JavaScript developed at?

Netscape

Question 14
What is the purpose of the World-Wide-Web Consortium?

Define standards for the web and avoid proprietary balkanization of the web

Question 15
Why was the first product sold by Amazon books?

Because there are over 3 million books in print

Question 16
Which of the following is most similar to an Internet router?

A train station

Question 17
About how many separate physical connections (i.e. hops) will a packet cross on the Internet as it goes from University of Michigan to Stanford University?

15

Question 18
What is the value of a layered network model?

It allows a complex design problem to be broken into smaller manageable parts

Question 19
What is the IETF?

It is a coordinating body where the standards that define the inner workings of the Internet are developed and published

Question 20
Which is the lowest layer in the TCP/IP network model?

Link

Question 21
Which of the following is a Link Layer address?

00:1f:5b:81:62:e7

Question 22
Which of the following is *not* an attribute of the Internet (IP) Layer?

It makes sure that the same packet is never sent twice

Question 23
What is the purpose of the TTL value in an IP packet?

It ensures that a packet does not get stuck in an infinite loop in the Internet Correct 1.00

Question 24
Which of the following is a domain name?

http://www.coursera.org

Question 25
What problem did Van Jacobson solve in TCP?

He invented the slow-start algorithm to keep systems from overloading a slow link

Question 26
When we talk of the protocols that move data over the Internet, we talk of TCP/IP. Which of the following is false about TCP/IP?

TCP will retransmit data if it is lost in the Internet

Question 27
Secure TCP (TLS) is between which two layers?

Application and Transport

Question 28
When you are using secure http and sending data between your computer and your bank’s computer, where is the data encrypted and decrypted?

Encrypted in your computer and decrypted in the bank’s computer

Question 29
Which of the following is a TCP port (such as port 80 for HTTP) most like?

A telephone extension

Question 30
Which of the following commands is part of the Hypertext Transport Protocol (HTTP)?

GET

Question 31
What is the problem with secret key distribution via the internet?

We cannot all physically visit every web site and physically pick up a key book to work securely with that site

Question 32
What does a cryptographic hash function do?

It takes a block of data and computes a fixed-size bit string called the hash value

Question 33
Which of the following is credited as one of the inventors of Public Key Cryptograhy in the 1970’s

Whitfield Diffie

Question 34
Which historical figure is credited with encrypting military messages using a simple “shifted alphabet”?

Caesar

Question 35
Which of the following are the steps to sign and send a message to insure that the message came from the sender and was not modified in transit?

Append the shared secret to the message, compute the cryptographic hash of the message + secret, send the message + cryptographic hash across the internet

Question 36
Which of the following statements is false

Public key encryption cannot be broken

Question 37
What is the mathematical underpinnings of public key encryption?

Prime numbers

Question 38
Considering the four-layer TCP/IP model of Application / TCP / IP / Link, which two layers does Secure Sockets Layer (SSL) fit between?

Application and TCP

Question 39
If you are sending credit card information form a coffee shop WiFi to an Internet web site and later you find your credit card information has been stolen, which is the most likely scenario as to how your information was stolen?

You did not use secure HTTP (https) at a coffee shop with an open WiFi

Question 40
Which of the following would be major a warning sign that indicates lax security practices when dealing with a site where you have an ID and Password?

They can send you a mail message with the password you previously used to log in if you forget it

Top Five Reading Tips

Tips to improve fast reading :

• Use your hand as a guide  while reading textbooks/newspapers articles/ magazines . just place your finger on the guide and read as follow goes.
• To read faster on the PC you can  use few free tools which can help you to increase the speed of your reading and comprehension such has Spreeder,  AccelaReader, AceReader (trail verision) and main more tools are available on the web.
• Fluctuating or differing  your  reading pace.
• Practicing on reading speed daily with 15 to 20 mins.
• Multiple reading process:
  • Preview : Always remember to read the introduction and conclusion of the lesson or articles.
  • Overview: Look at headings , sub headings of the lessons or chapters or from materials
  •  Read : read the complete material with concentration

Effective Leadership

Effective leadership is follow three important factors; they have been driven by inspiring vision of success, excellence in communication and decision making. Leader is a person who influences others to reach their goals. Leader’s behavior under a team a leaders should be commitment, strong minded, flexible, supportive, sense of purpose, and their organization or business goals.

Leadership always starts with vision. For Example, Henry Ford dreamed to produce an affordable car. Steve Jobs who dreamed of easy to use computers that would release the creativity. Nelson Mandela was dream of united, wealthy South Africa.

These leaders were filled with passions and won many hearts of the people around the world. A compelling the vision has that power and it inspires, clarifies and focus on the work of employees or individuals or entire the organization. Before leaders focus on vision of success, they must focus on what are things need to do or any changes require and what are challenges to need to face and many more.

According to you who is your leader?

Employer Unfair Labor Practices

The Congress developed the National Labor Relations Board (NLRB) to administer the National Labor Relations Act of 1935 (NLRA), such as unionization for most private-sector employees. (Certain sessions of employees, such as supervisors and supervisors, personal companies, farming employees, and members of the family servants are remaining out from the NLRA as a problem of law.66 ) The NLRB has control over almost all work conflicts that impact industry among the states, as needed by the language of the NLRA itself.

The NLRB adjudicates private-sector perform disputes arriving up under the NLRA, such as costs of “unfair labor practices.” A labor practices may be accepted by either collaboration against an organization or an organization against collaboration. The following explains which actions by an organization or collaboration may signify unfair labor practices under the NLRA.

Employer Unfair Labor Practices:

The NLRA establishes a number of lawful employee activities under Section 7 of the statute, entitled “Rights of Employees,” which employers may not interfere with. Section 7 is the heart of the NLRA and provides as follow:

Employees shall have the right to self-organization, to kind, be a aspect of or assistance perform organizations, to cope mutually through affiliates of their own choosing, and to exercise other serious activities for the purpose of mixed discussing or other typical aid or protection and shall also have the right to keep from any or all such activities.

Under the NLRA, employees may lawfully

• Form an employee union,
• sign a union authorization card,
• strike to secure better working conditions
• circulate a petition among employees for the redress of a grievance or
• Refrain from any and all activity on behalf of a union.

There are five major categories of behavior for which an employer may be charged with an unfair labor practice. They are as follows:

1. Interfering with, restraining, or coercing employees attempting to exercise their rights as guaranteed in Section 7 of the NLRA. Examples of this include

• asking workers about their union activity or views in conditions that tend to convince the employees
• promising or applying employee wage enhances to avoid their collaboration activity or support
• threatening flower ending to avoid collaboration activity or support
• threatening workers with loss of benefits or marketing opportunities because of their union activity or support
• stating to workers that collaboration discussing is ineffective or a attack is inevitable
• spying on employee union activity or asking workers to report on the collaboration activity of others

2. Dominating or interfering with the formation or administration of any labor organization or contributing financial or other support to it. Examples of this include

• providing pressure on employees to be a aspect of a union or
• providing economical assistance to a collaboration by immediate economical payments

3. Discriminating against workers in their hiring, tenure of employment, or any other term or condition of employment with the purpose of either encouraging or discouraging membership in any labor organization. (This fundamentally prohibits employers from treating similar employees’ situations differently if the difference is attributable to union activities or sympathies.) Examples of this include

• discharging employees because they completed a collaboration authorization cards or recommended other employees to be a part of a union or
• Demoting employees because they allocated a case to redress an employee issue

4. Discharging or otherwise discriminating against any employees who file or give testimony under the NLRA.

5. Refusing to bargain collectively with employee representatives. Examples of this include

• decreasing to sign a contract after a complete contract is reached
• failing to offer a collaboration with appropriate and necessary information for discussing purposes
• Announcing wages improve before speaking with the personnel’s discussing affiliate.

Labor Market Equilibrium

Why do some workers make more money than others? Must everyone make the same wage?

Employee may either be described as a product or perhaps a classified input. A commodity will be standard and so paid out the standard wage. Let’s point out staff putting carry nuts on in a fatigue repair center. In the event that just about almost most he is doing all day long is actually set carry crazy up about for a price regarding Half a dozen every Ten minutes he then is paid Seven bucks an hour or so. The commoditized member of staff can be substituted for one more member of staff very quickly thus there’s no cap power to work out income typically because it requires little to no education to accomplish the task. The differentiated employee may charge in different ways according to his skill set in comparison to other workers. For example, A reputable mechanic may charge differently according to the places he is qualified throughout. In the event that he is able to fix indications, repair search applications as well as program handle models, he can charge in different ways than the usual technician that can simply restore motors. Therefore the three expertise mechanic is likely to make additional money than the usual a single set of skills auto technician. Furthermore there’s a top quality for level of superior work, the most effective technicians can charge much a lot for additional because of their status than for the typical mechanic. Except if there is intervention from government the negotiation regarding income is done individually and thus every worker pays according to his determine.

Labour demand is a derived demand, in other words the employer’s cost of production is the age, in which the business or firm benefits from an increased output or revenue. The determinants of employing the addition to labour depend on the Marginal Revenue Product (MRP) of the worker. The MRP is calculated by multiplying the price of the end product or service by the Marginal Physical Product of the worker. If the MRP is greater than a firm’s Marginal Cost, then the firm will employ the worker. The firm only employs however up to the point where MRP=MC, not lower, in economic theory.

Wage differences are present, especially in combined and fully/partly adaptable your time markets. For instance, the actual wages of your physician along with a port cleaner, both used by the NHS, fluctuate tremendously. However why? There are many factors concerning this problem. Including the actual MRP (notice previously mentioned) of the member of staff. Any doctor’s MRP is far greater compared to the port cleaner. Furthermore, the boundaries so that you can become a doctor are much larger compared to being an interface clean. For instance to become a physician takes a large amount of training and instruction which can be pricey, simply those people who are culturally and also rationally privileged can achieve such a challenging profession. The port cleaner nonetheless demands minimum education. The availability of medical professionals as a result would be a lot more inelastic compared to method of getting interface cleaners. The particular requirement would be also inelastic because there is a popular for physicians, therefore the NHS pays increased wage charges to draw the actual profession.

Wage rates depend on the structure of the particular labor market. In a competitive labor market the equilibrium wage rate and level of Unions may raise competitive wage rates by restricting the supply of labor through exclusive unionism.

Reinforcement Strategies used by management to motivate employees.

Every Organization works in teams these days. The Team members and Team Leders always wanted to an appreciation for their talent and abilities. Under the team leader or manager, 4-5 well selected team members are recruited with unique developing and managing skills which leads the growth of the Organization. A good manager takes the responsibility to complete the client’s requirements within the time and produce the products in a scheduled period of time with the good quality within a budget and makes things work efficiently and also influence the other team members by providing vision of the company and makes people to focus on the mission by inspiring and motivate them. Good Leadership in an organization helps the management to achieve their business goal.

Management is responsible for managing the complexity of an organization which includes planning, budgeting, organizing and staffing, management outcomes, controlling and problem Solving and is responsible for change which is consisting of setting direction, influences people, and motivating and inspiring to achieve the success.

For Example, In a Sales Department, there are 40 sales persons who work together. But the Sales Manager wants the help in facilitating cold calls. The 40 sales people are divided into 4 groups. Every Group or team contains 10 people including a sales person who has a best sales record is appointed as Team Leader. The leader is responsible to help team members to motivate, negotiate and close deals.

The Human Resource plays a vital role in an Organization success and towards the realization of it Goals. Every employee should be equally motivated and inspired to complete his task within a period of time. And the management makes sure that every employee is motivated and a Praised employee for achieving their goals is important in maintaining an enjoyable work environment.

Reinforcement Theory is the process where the individuals or employees improve their learning and developing skills which helps to reach their desired goals of the company. This theory is combination of rewards and or punishments is used helps the individuals to achieve the desired goals.

Types of reinforcement Strategies:

Continuous reinforcement: In this reinforcement, tt is important to recognize those employees constantly need to be motivated and rewarded for work that is done. The use of Reinforcement to motivate the employees and which drives them push themselves to reach their goals. Employee tend slacken in their work for long period of time, thus, continuous reinforcement strategies are implemented to sustain employees’ desire to finish their job.

Positive reinforcement: If a Hard work of an employee is rewarded for good outcome of the business and inspires others for more hard work and dedications. Rewarding the employee with good salary and praises and inspires so that they perform the intended behavior which leads to repetition of good work behavior. For example salary increases bonuses, paychecks, incentives and promotions. If a manager is every much impressed with work hard of an employee, then the manager will praise that employee as a reward he will increase the salary or give the incentives. And this inspires other employees focus and work harder to reach their goals.

For Example, In a Sales Department, the teams Leader assign the work to salesperson (team member), who work harder and make efforts to meet his sales target within in a time and then he is rewarded with extra bonus or incentives so that he can continue with same efforts in the Future and influences others.

Negative reinforcement: It implies rewarding an employee by removing negatives consequences. Negative in the sense is does not mean bad, but it is something subtracted. It is a not punishment. Criticism of an employee’s performance by a manager , that employee feel ashamed by his low achievement that successively he is forced to harder work the next time .

The purpose of the Negative and Positive reinforcement is to increase the frequency of the desired behaviors. Both are used to increase required skills/behavior.

For Example, The ATM machine will beep until the card taken out from machine and then allow you to continue with the other transaction. Similarly the manager gives his employee a chance to work hard next time.

For Example, In a Sales Department, if a salesperson won’t reach his sales target than the Team Leader will not reassigns the work until he learns and achieve the sales target.

Conclusion:

An Employee should be motivated when he or she has a chance to perform a challenging task in the different situation in which performance depends on the skills and feedback is given regarding the performance. Reinforcement theory helps how individual or employee improve their learning skills and improve their self confidence to reach their goals and helps the organization’s growth.

What is IUPAC name of Urea (NH2CONH2)?

The IUPAC name Of urea is Diaminomethanal and it is also known as are as follows :

• Carbamide
• carbonyl diamide
• carbonyldiaminel
• diaminomethanone

Direct Marketing

Direct Marketing means directly reaching to Market (customers) on Personal basis (phone calls, Email) or Advertisement using media.

Direct Marketing is marketing where directly deliver goods and services of the organization to the customers without using any marketing executive. The Direct Marketing helps the organization or a company to interact directly with customers and gets the suggestion or complains about their product which helps them to improve their productivity in the market.

Its purpose is to reach new customers or Existing Customer or past Customers by means of direct Communication like by phone calls. The key factor of Direct Marketing is “Call to action” that is direct marketing campaigns should offer an incentives or enticing messages to get customer or Consumer to Act.

Benefit for Buyer: Buyers get the good services from the organization like toll free number for an ordering pr purchasing the product. And it quickly delivers the product to the customer.

Benefits for Seller: In this, Direct Marketer can buy mailing list of interest group of companies of their product. It makes offers and strategies less visible to competitors.

Types of DM:
• Tele Marketing
• Email Direct Marketing
• Direct mail Marketing

Tele Marketing : DM involves calling people or consumer at home or workplace to ask for suggestions, donation or any sales purpose.

Email Direct Marketing: In this, it target consumers by their Email accounts.

Direct Mail Marketing: Advertising material sent directly to home and business addresses of the consumer.